Posted on: 25 September 2017
As a business owner, you may find yourself attending a lot of trade shows. If you are looking to expand your operations or attract new clients, you may even set up a booth at these events. If you have rented out a space, you will need a trade show display. You want one that is eye-catching and professional looking to draw customers in, allowing them to learn more about the product or service that your business offers. If you need a trade show display, you have two options; you can purchase one or you can rent one. Taking the time to learn the pros and cons of both methods allows you to make the right decision based on your needs. Below are a couple of the pros and cons associated with a trade show exhibit rental.
The Cons of a Trade Show Exhibit Rental
- The Price
One of the disadvantages to renting a trade show exhibit is the price. While buying an exhibit can be costly, it may pay for itself if you do a large number of shows. In many cases, renting an exhibit can be pricier than buying one outright, depending on the number of shows you plan on doing each year. Rentals are not cheap, so always pay close attention to the price when making your decision.
- There May Be a Limited Inventory
The other downside to renting a trade show exhibit is that there may be limited availability if you do not plan ahead. It is estimated that about 80 percent of all businesses rent out their trade show exhibits. If you plan on participating in a large trade show, you are competing with other people to get an exhibit rental. If you wait until the last minute, there may be limited availability.
The Pros of a Trade Show Exhibit Rental
- You Don't Have to Haul the Exhibit With You
One of the biggest benefits of renting a trade show exhibit is that you don't have to haul your exhibit with you. As a business owner, you may be looking to attend trade shows in different cities or states. If you buy your exhibit outright, you have to purchase a trailer and drive it from one trade show to the next. This can be tedious and time consuming. When you rent an exhibit, you can fly into the location where the trade show is without having to drive and haul the set-up for your booth.
- You Can Change Up Your Exhibit
The other major advantage to renting out a trade show exhibit is that you can change up the look of your exhibit when you want. If you don't like the layout or want to change the colors, you can easily do so. This helps you to keep things current and modern. If you buy the exhibit, it is a lot harder and more expensive to change things up.
Many businesses elect to rent a trade show exhibit, rather than purchase one outright. Examining the pros and cons will help you determine if this is the right move for your business.Share