Growing Your Audience And Using Community Engagement Platforms

Posted on: 1 February 2021

There are currently about 3.5 billion people using social media. Plenty of people are becoming solopreneurs and growing their own companies from home. The value in online engagement is huge, and you can earn a substantial living from it when you turn it in the right direction and apply some strategy. In this article, you will learn more about how you can build your brand in a way that is sustainable using marketing, branding, and a community engagement platform.

Work hard to grow your audience through content and engagement

The first thing you have to do is build an audience that loves what you do. Doing things like buying e-mail lists or social media followers isn't a sustainable or efficient way to run a business. You need to put out your own content and teach people why they should take part in what you offer. Put in the groundwork by creating amazing content that people will love.

For instance, if your passion is fitness and nutrition, regularly put out YouTube content, blog posts, and social media content that teaches people how to eat well and work out. Don't worry so much about your number of followers or whether or not you have the perfect search engine optimization (SEO) strategy. Start small, keep scaling up, and stay consistent.

Choose and build your tribe through a community engagement platform

Once you have brought in some followers, it's important that you build a community engagement platform that keeps people there. This is essentially another form of marketing that allows you to keep monetizing your brand. For instance, you can start by writing blog posts, then sell people a course on related matters. People that sign up for the course can gain automatic membership to your forum, where they can create discussion topics of their own. This keeps the conversation going and makes it a lifestyle. When you use a community engagement platform, it allows you to build a tribe that will stick with you for the long haul.

Make sure that you select the best community engagement platform that can sustain these conversations. Choose a company that has the best layout and storage options, and check their fees to make sure that the monthly rates are reasonable.

Use the tips in this article so that you can grow your community engagement and start monetizing your brand to earn an amazing living.

To learn more, contact a community engagement platform.